The only local media company maintaining an “encouraging” market share is TVNZ, according to <https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12361182>. YouTube is the most popular “site, station or channel”, reaching 51% of Kiwis daily. Overall, it seems free-to-air TV has remained stable, while pay TV has fallen, leading to an overall decline in “linear TV”.