About four months ago, The Verge posted a video on its YouTube channel explaining the basics of building your own PC. Unfortunately, the video was full of mistakes, some small, some potentially more troublesome. Naturally this was pointed out in the comments. Also several other more techie-oriented channels responded with their own critique videos, some quite scathing. Rather than admit its mistake, the company decided to simply block comments for that video, and eventually take it down altogether. (Though not before it had accumulated a few thousand downvotes.) Now, within the last week or so, it has suddenly decided to go after those critique videos, and force them to be taken down on the basis of copyright infringement, because they contain extracts from the original item. Extracts which, under US fair use law, it was perfectly legal for them to include. Naturally, these heavy-handed attempts at censorship provoked a great deal of anger and protest, and the company has had to relent. If it was trying to downplay any lingering evidence of its previous embarrassment, this was absolutely not the way to do it. The phrase “Streisand Effect” immediately comes to mind, where an attempt by the eponymous celebrity to suppress pictures of the outside of her home, taken from public property, only caused them to be spread more widely. <https://www.youtube.com/results?search_query=the+verge+pc+build+takedown> Origin of the Streisand Effect: <https://www.techdirt.com/articles/20030624/1231228.shtml>