Quite a nice article <https://arstechnica.com/gadgets/2022/11/a-history-of-arm-part-2-everything-starts-to-come-together/> covering the founding of ARM Ltd as parent company Acorn was hitting financial headwinds. Apple played an absolutely crucial part in keeping the company viable in its early days by being among its biggest customers: the Newton PDA sold 60,000 units in its first year, which was a flop for Apple but, at $20 a unit for royalties, a big boost for ARM Ltd at the time. In those early days, the company found it an uphill struggle to be taken seriously by the bigger players. Companies like Motorola and TI had trouble appreciating why they could not create their own in-house designs instead of licensing one from ARM, even when the latter could be done for a fraction of the cost of the former. But the boss was canny and persistent enough to make the right sort of deals to build a sound basis for the company: For Robin Saxby, the idea of working with rival chip companies was always part of the strategy. “Turn your enemies into friends,” he would say. “Why should they fight you if they can make more money for themselves by collaborating with you?” Unfortunately, big companies don’t always act rationally ...