<https://arstechnica.com/science/2017/11/unusual-experiment-reveals-the-power-of-non-mainstream-media/>: Pundits and activists have long blamed the "mainstream media" for having an outsized effect on public perceptions. ... But a new long-term study reveals that small media outlets have a far greater effect on public discussions than anyone realized. To be more precise, it only takes three or more stories from small news outlets covering the same topic to make discussions of that topic go up by 62.7 percent on Twitter.