In this report on a fake <https://arstechnica.com/gadgets/2023/01/64gb-microsd-cards-are-posing-as-16tb-portable-ssds-on-amazon/> 16TB SSD that only turned out to be 64GB, there is a description of how the seller was able to accumulate quite a bunch of effusive reviews: the listing would originally have been for an entirely different, legitimate product. Then once a good number of positive comments had been built up, it would have been switched for the scam. The switch might happen multiple times, for legitimate products each time, to keep adding to the positivity, until the final con. However, this does mean that you end up with an accumulation of rather odd reviews: However, reading some of these reviews made me question if we've been using SSDs wrong all this time. A review on one of the remarkably cheap portable SSD listings declared the product to be "a very colorful throw, but thinner" than expected. Another reported that the drive proved "very soft and perfect" for their 6-year-old. One review pointed to the SSD being a "beautiful portrait" that looks great in the kitchen, while another five-star review pointed to the high microphone and video quality.