Yellow Rebrands, Celebrates Turnaround

14 Sep
2017
14 Sep
'17
8:52 p.m.
The former Yellow Pages Group is getting over a rough patch by finding new business opportunities: Its work with SMEs, however, was the focus [acting CEO] Linton said, with companies able to use Yellow to set up a basic website, through to advertising, adding on e-commerce solutions, booking widgets and other add-on products for an additional regular cost. Yellow is also one of New Zealand's largest resellers of Google Adwords - helping boost customer profile online. ... “Almost 50 per cent of small businesses have no digital presence so you can't even find them on Google.” <http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11922410>
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Lawrence D'Oliveiro