While the Trump administration has rolled back consumer protections on net neutrality in the USA, the Canadian CRTC has come out firmly in favour of it <https://www.theregister.co.uk/2017/04/21/canada_net_neutrality/>. It has said that “zero rating”--the practice of ISPs favouring certain online services by not counting them towards data caps, is bad because differential pricing practices, generally speaking, result in (a) a preference toward certain subscribers over others, (b) a preference toward certain content providers over others, (c) a disadvantage to subscribers who are not eligible for, or interested in, a differential pricing practice offering, and (d) a disadvantage to content providers that are not eligible for, or included in, an offering. In other words, they are anticompetitive, no matter what some may try to argue.