I stumbled across an advertisement for software developers at the UK Guardian newspaper web-site. I'm not sure how often this type of advertising is being done, but I thought it was quite a novel approach.

When you view the source code of their home page the first 20 lines currently look like this (note you need to read it with a monospace font)...


<!DOCTYPE html>
<html id="js-context" class="js-off is-not-modern id--signed-out" data-page-path="/international">
<head>
<meta charset="utf-8"/>
<!--
 __        __                      _     _      _
 \ \      / /__    __ _ _ __ ___  | |__ (_)_ __(_)_ __   __ _
  \ \ /\ / / _ \  / _` | '__/ _ \ | '_ \| | '__| | '_ \ / _` |
   \ V  V /  __/ | (_| | | |  __/ | | | | | |  | | | | | (_| |
    \_/\_/ \___|  \__,_|_|  \___| |_| |_|_|_|  |_|_| |_|\__, |
                                                        |___/
Ever thought about joining us?
http://developers.theguardian.com/join-the-team.html
-->
<title>News, sport and opinion from the Guardian's global edition | The Guardian</title>
<meta http-equiv="X-UA-Compatible" content="IE=Edge"/>
<meta name="format-detection" content="telephone=no"/>