An op-ed on the pitfalls of algorithmically-targeted advertising, originally from the Washington Post <https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12176094>: Please, Tech Companies, I implore you: If your algorithms are smart enough to realize that I was pregnant, or that I've given birth, then surely they can be smart enough to realize that my baby died, and advertise to me accordingly - or maybe, just maybe, not at all. Unfortunately, the old adage “if you’re not paying for the product, then you are the product” applies yet again. Notwithstanding a personal reply from a high-up Facebook exec at the end of the above article, don’t expect these algorithms to be “smart enough” to do anything more than maximize advertising revenue. Anything more ends up counting as “unnecessary expenditure”.