
On Thu, 19 Feb 2015 13:45:42 +1300, Chris O'Halloran wrote:
And the only thing I see that really could shift the corporate environment ...
I keep thinking about this issue historically. How did Microsoft become dominant in the first place? If you remember, back in the 1980s, there was the saying “nobody got fired for buying IBM”. Big, serious companies did big, serious computing using mainframes, while some departments (and not-so-big companies) had 32-bit superminis and such. Yet somehow the upstart PC running PC/MS-DOS (Windows came along only later), seen by many as a mere “toy”, came to dominate, and Microsoft along with it. What I suspect happened is that the new technology was adopted by new companies, while the older corporates stuck with the old technology until they were eventually eclipsed. In other words, don’t bother trying to sell a change of desktop strategy to existing corporates. Look at the new, smaller, players, because that is where tomorrow’s big players will come from.